Commentary:
Note differences in the way the Mona Lisa is used in advertising.
The Gateway advertisement associates Mona Lisa's smile with
the user's satisfaction with the product. The paper sculpture
implies that Savin Copiers create paper masterpieces, while the
advertisement for Fujifilm's digital camera states that anyone
can be his or her own Leonardo.

Compare this latter conceit with this author's assertion that one
of the implied functions of Mona Lisa jig-saw puzzles and
similar craft items, is to allow the user to play-act the role of
Leonardo as a creator of masterpieces. See: Text Reference.